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10th September 2021
2021年9月10日

AUSTER FUND I COMPLETES INVESTMENT IN OCEANSAPART
南风基金一期完成对ocenasapart公司的投资

Auster Fund I L.P. (“Auster Fund I”), managed by Auster Capital Limited, (“Auster Capital”) has completed an investment in Rise Up Fashion GmbH (“oceansapart” or the “Company”), the legal entity owning oceansapart #soulful clothing and entered into a partnership with the founders, management, existing owners and Altor Fund V (“Altor”) to support the continued growth of the company and the brand. The founders Susanna Wagner and Paul Engelmann will continue in their roles and remain significant shareholders alongside the new and existing shareholders.

由南风资本有限公司(“南风资本”)管理的南风基金一期(“南风基金”)已于近日完成对Rise Up Fashion GmbH公司 (“oceansapart” 或“公司”)的投资工作,被投公司为oceanspart品牌的控股母公司。南风基金将在本轮投资完成后,与公司创始人、管理团队、现股东以及北欧一家知名投资机构Altor基金五期(“Altor”)等合作伙伴携手推动公司产品及品牌的长期稳定发展。公司创始人苏珊娜•瓦格纳(Susanna Wagner)以及保罗恩格尔曼(Paul Engelmann)将在本轮投资交割后继续担任原职务并保持重要股东的身份。

Founded in 2018, oceansapart is the uniquely positioned non-competitive activewear apparel company serving a growing community focused on inclusivity and diversity rather than just sports performance. The activewear designs include leggings, bras, hoodies and activewear accessories targeting mainly female Gen Y and Gen Z customers. Headquartered in Berlin, the Company’s core market comprises the DACH region with recent entries into France, Italy, Poland and Spain. Its success is centered around clear product design, digital and influencer led marketing driven by a powerful analytics platform. The Company more than quadrupled its revenues in 2020 and has continued to grow in 2021.

成立于2018年,oceansapart是一家拥有独特定位的非竞技类运动服装品牌。公司重点服务那些相对更关注包容性、多元化而不单单仅强调运动性能的Y时代及Z时代女性社区群体,提供包括专业瑜伽裤、运动上衣、帽衫和一些配饰在内的各类运动服饰及周边产品。公司总部位于柏林,产品行销欧洲德语区,并已于近期进入了法国、意大利、波兰和西班牙等国的消费市场。公司管理层认为oceansapart品牌成功的原因主要来自于其清晰地产品定位设计以及产品背后一整套强大的后台分析平台所驱动的数字化及网络红人营销模式。2020年,公司收入同比增长4倍有余,预计2021年将继续保持其增长势头。

“We have a clear vision to become the global activewear brand for the new generation. We are delighted to be partnering with our new shareholders Auster Capital and Altor as long-term partners and are excited to drive the internationalization of oceansapart.” say co-founders Paul Engelmann (CEO) and Susanna Wagner (CPO).

公司联合创始人保罗•恩格尔曼(CEO)和苏珊娜•瓦格纳(CPO)表示:“我们品牌背后有一个明确的愿景,那就是成为新一代的世界级运动服装品牌。我们很高兴与我们的新股东南风资本及Altor建立了长期合作伙伴关系,并为共同携手合作推动oceansapart的国际化的美好前景而感到兴奋。”

“We are very impressed by management team’s success in building OCEANSAPART as a fast-growing data-driven business, and are confident to support its next stage of international growth. We are also delighted to share such vision with Altor and existing investors, and look forward to working with the management team in realising this potential.” says Jennifer Yu, Founder and CEO of Auster Capital.

南风资本创始人兼首席执行官俞丽萍女士表示:“我们对管理团队将ocenasapart品牌成功打造成为一家快速增长的数据驱动型企业所做的努力印象深刻,南风资本有信心为品牌下一阶段的国际化提供相应支持。同时我们也很高兴与Altor及公司现有投资者共同分享创始人愿景,并期待与管理团队通力合作使之成为现实。”

“The partnership between founders, Auster Capital, Altor and existing investors brings together highly complementary skills and expertise to support oceansapart on its global growth trajectory going forward”, says Michael Xu, Partner of Auster Capital.

南风资本合伙人许雷先生表示:“创始人、南风资本、Altor以及公司现股东目前的多方合作模式汇聚了各种公司未来发展所需的专业技能与知识,形成高度互补的闭环,这将有效为oceansapart继续沿袭其国际化发展战略提供支持。”

“The unique positioning with clear focus on inclusivity combined with strong direct-to-consumer and customer analytics expertise makes the Company a leader targeting consumers of the generations Y and Z. We look forward to supporting the team on their continued internationalization and growth.”, adds Tobias Habbig, Managing Director Europe of Auster Capital.

南风资本欧洲董事总经理托拜厄斯•哈比格(Tobias Habbig)表示:“独特的品牌定位叠加对品牌直销模式及消费者本身的理解及策略化布局,推动公司成为面向Y世代及Z世代消费者的领导品牌。我们十分期待继续为公司的国际化及业务成长提供帮助。”

About Rise Up Fashion

Rise Up Fashion is the legal entity owning the brand oceansapart #soulful clothing which is a fast-growing direct-to-consumer brand, uniquely differentiated with a focus on non-competitive sports. The Company was founded by Susanna Wagner and Paul Engelmann and launched in January 2018. oceansapart markets its activewear with a strong focus on social and digital marketing in Western and Central Europe. For more information please visit: www.oceansapart.com

关于 Rise Up Fashion

Rise Up Fashion 是oceanspart品牌的控股母公司。Oceansapart是一家处于快速成长期的DTC非竞技类运动服装品牌。公司于2018年由保罗•恩格尔曼和苏珊娜•瓦格纳共同发起创立。Oceansapart主要通过社区及数字化营销的市场策略深耕西欧及中欧市场。有关公司的更多信息请详见:www.oceansapart.com

About Auster Capital

Auster Capital is a private equity manager founded by Jennifer Yu and Rothschild Merchant Bank. Auster Fund I, L.P. was successfully launched in May 2020 with capital commitments from sovereign wealth fund, financial institutions, industry leaders and family offices. The Fund invests in European companies that have an existing or potential China angle to their value proposition or in Chinese businesses seeking to expand in Europe, with a focus on industrial, consumer and healthcare sectors.

关于南风资本

南风资本是一家由俞丽萍女士及罗斯柴尔德集团共同发起成立的私募股权投资基金。南风基金一期于2020年5月正式开始运营,基金主要投资人包括主权财富基金、金融机构、企业以及家族办公室等。基金主要覆盖工业、消费以及医疗领域,投资在中国地区有发展潜力的欧洲优质企业,或者在欧洲开展投资及业务的中国优质企业。

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